BS Mass Communication

Semester 1

Course Code

Course Title

Credit Hours

ENG 301 EAP(English for Academic Purposes)

3(3-0)

ISL- 302 Islamic Studies

2(2-0)

MCM 303 Introduction to Communication

3(3-0)

CSI- 303 Introduction to Computers & IT-I

3(3-0)

MCM 305 Media Phychology-I

3(3-0)

MCM 307 Media Sociology-I

3(3-0)

Semester 2

Course Code

Course Title

Credit Hours

ENG 322 Reading, Writing, Speaking, and Listening Skills

3(3-0)

PST-322 Introduction to Pak Studies

2(2-0)

MCM 302 Mass Media Development

03

CSI-322 Introduction to Computers & IT-II

3(3-0)

MCM 304 Media Phychology-II

03

MCM 306 Media Sociology-II

03

Semester 3

Course Code

Course Title

Credit Hours

ENG  421 Communication Skills

3(3-0)

MCM 401 Journalistic Writing -I

3(3-0)

URD Functional Urdu

3(3-0)

MCM 403 Book, Magazine and Newspaper reading

3(3-0)

MCM 405 Media History

3(3-0)

MCM 407 International Communication

3(3-0)

Semester 4

Course Code

Course Title

Credit Hours

ENG 422 Technical Writing

3(3-0)

MCM 402 Journalistic Writing -II

3(3-0)

MCM 404 Contemporary Mass Media

3(3-0)

MCM 406 Media Ownership

3(3-0)

MCM 408 Political Communication

3(3-0)

Semester 5

Course Code

Course Title

Credit Hours

MCM 501 News Writing and Reporting

03

MCM 503 Broadcast Journalism

03

MCM 505 Online Journalism

03

MCM 507 Theories of Communication-1

03

MCM 509 Mass Media in Pakistan

03

Semester 6

Course Code

Course Title

Credit Hours

MCM 502 Sub- Editing and Page Designing( Theory and Practice)

03+1

MCM 504 Feature Column and Editorial Writing(Theory and Practice)

03+1

MCM 506 National and international Affairs

03

MCM 508 Introduction to Advertising and Public Relations

03

MCM 510 Theories of Communication-1I

03

Semester 7

Course Code

Course Title

Credit Hours

MCM 601 Research Methods In  Communication

04

MCM 603  Development Communication

03

MCM 605 Media Ethics and Laws

03

  Sequences

  i)Print Media

MCM 607 Advanced Reporting

03

MCM 609 Newspaper Production

  ii)Broadcast Media

MCM 611 Radio news reporting and Production

03

MCM 613 TV News reporting and Production

03

  iii)Advertising and Public Relation

MCM 615 Advertising-I

03

MCM 617 Public Relation-I

03

  iv)Organizational Communication

MCM 619 Organization and Organizational Behavior

03

MCM 621 Business and Marketing Communication

03

Semester 8

Course Code

Course Title

Credit Hours

MCM 602 Media Management and Marketing

03

MCM 604 Specialized Journalism

Health, Education, Economics, Environment

Media & Gender, Labour etc

03

MCM 606 Research Report

  Sequences

 

  i) Print Media

MCM 608 Advanced Sub- Editing

03

MCM 610 Magazine and Book Production

03

  ii) Broadcast Media

 

MCM 612 Radio Program Production

03

MCM 614 TV Program Production

03

  iii) Adverting & Public Relation

 

MCM 616 Adverting II

03

MCM 618 Public Relations-II

03

  IV) Organizational Communications

 

MCM 620 Business Writing ( Practical Exercise)

03

MCM 622 Managerial Communication

03

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