Media, being the fourth pillar of state, needs to enhance its role for increasing literacy rate and make it at par with developed nations by motivating the public about education, which is a base of progress, said Prof Dr Zakir Hussian, Vice Chancellor, Government College University Faisalabad.
He was talking to a delegation of journalists from Khyber Pakhtunkhwa headed by Nadir Khawaja on Thursday. The team came here on the invitation of Sports Journalists Association Faisalabad (SJAF).
GCUF Director Admin Ch Muhammad Mushtaq, Director Sports Muhammad Rafiq Wahla, Media Consultant Abid Kamalvi, Kiran Fatima and officers bearers of SJAF were also present.
The media has emerged as powerful and influential medium in Pakistan and helping change the mindset of the public with awareness, the Vice Chancellor said, adding that it (media) was playing an active in raising the real issues of the public, to create awareness and set the path for uplift of society and country as well.
He said the literacy rate in Pakistan is only 58 percent which is very low compared to developed nations. It is the need of the hour to raise it for meeting the demands of modern era by producing a force of trained manpower.
The Vice Chancellor said that the GCUF was chalking out a comprehensive plan to upgrade its Department of Mass Communication with the establishment of FM Radio and Media Lab. He also informed the journalists that the GCUF was standing at number sixth in the list of best universities across the country according to the Higher Education Commission ranking. He said that the university was committed to provide quality education to the students and having as many as about 300 PhDs. He also told that on the directions of Punjab Chief Minister, the University arranged the Punjab Youth Festival aimed at highlighting the God gifted skills of the students.
The Vice Chancellor also praised the media for proper highlighting the issue of a fourteen year old girl, Malala, who championed for the cause of the education in her vicinity in particular and across the country in general.